1.  Incessantly make fun of the way he looks – his color, his hair, his hand size.  That will resonate with those Americans who know they’re not ever going to make a magazine cover.
  2. Make fun of his children.  When folks like Stephen Colbert do things like the buck-teeth imitation of Eric, no doubt it heartens voters who have a child whom genetics did not smile upon but whom they love dearly.
  3. Mention that he’s thrice-married whenever possible in a smirking way.  The 50% of Americans who have been divorced do so enjoy being the object of moral superiority.
  4. Gleefully obsess over his misspellings and made-up words.  Those voters — of which there are more than few — who didn’t do as well as they wanted in school will appreciate these sorts of attacks.
  5. Above all, exhibit smugness whenever possible.  Because that worked so well in 2016.